A BATHING APE® X GHOSTBUSTERS™
A BATHING APE® X GHOSTBUSTERS™Services: Product Launch Influencer Marketing
We brought three of Sony's rising stars together for a lookbook celebrating two iconic brands.
A decade after celebrating the 25th anniversary of GHOSTBUSTERS™ with a collaboration collection in 2009; A BATHING APE® released a 35th anniversary collection featuring BAPE STA™ and graphic tees redesigned and updated to nostalgically commemorate 35 years since the cinematic release of the ghost hunting blockbuster. HEATING UP! handpicked three rising Sony Music recording artists donning the collection: Tyla Yaweh (Epic Records), Grammy-nominated R&B artist Lucky Daye (Keep Cool/RCA Records), and Toronto rapper KILLY (Epic Records).
Since being featured in this historic lookbook, each artist has made a splash in 2019. Tyla toured the world alongside megastar Post Malone, with the second tour slated for early 2020; Lucky received four Grammy nominations for his debut project Painted; and KILLY released a slew of new music and visuals, introducing himself to the U.S. audience, as well as partnered with frequent Drake collaborator Boi-1da for an EP due in early 2020.
More info on the collection can be found here.
All photos by Brian Valdizno.