All Def LA w/ IAMSU!

Brought the Bay Area to Los Angeles for the August '18 edition of the monthly All Def LA showcase at the iconic DTLA venue, The Regent.

Curated a special Bay Area edition of All Def LA, a free, fan-first experience held monthly in downtown Los Angeles focused on highlighting the hottest emerging talent. All Def’s marketing and design teams cooked up an art direction inspired by '70s punk shows, and created assets for both All Def and artists to leverage across their respective socials.

We also introduced three new marketing tactics to the All Def team. First, a paid advertising strategy for their shows, turning the artists into the stars of a three week micro-marketing ad campaign on Instagram and Facebook. Next, a SoundCloud mix recorded by Oakland's own DAGHE, garnering nearly 5K plays organically. Last, using Eventbrite to power the RSVP page, taking advantage of the ticketing platform's ability to secure tickets through both the All Def LA Facebook Event page as well as All Def’s Instagram page.