Black Panther x Brisk

Black Panther x Brisk
Services: Event Promotion

Joined forces with Marvel Studios and Brisk to promote the release of Black Panther during its historic opening weekend through a three-day experiential activation in downtown LA.

To celebrate the film’s launch, Brisk partnered with Marvel Studios’ Black Panther to host an exclusive event experience during NBA All-Star Weekend in LA. The exhibition featured interactive Marvel-inspired installations, and debuted co-star Michael B. Jordan’s Creators Class, a program that links a collective of industry leaders with up-and-coming creative visionaries in urban arts for mentorship and collaboration opportunities. Additionally, Brisk launched a limited-edition set of cans featuring characters from the film.

We managed the promotional rollout, beginning two weeks prior; identifying and inviting press, influencers and VIPS to the private event launch as well as handling social and email invitations for the general admission event. Throughout the weekend, the space welcomed over 1,000 attendees while garnering 11 million social impressions and 61 million media impressions.

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