Lil Uzi Vert x Trillectro
Lil Uzi Vert x TrillectroServices: Content Creation Creative Direction
Collaborated with Trillectro and Atlantic Records to create a digital lookbook inspired by Lil Uzi Vert’s “A Very Uzi Christmas” DC tour date.
DC-based promoters Trillectro brought rockstar Lil Uzi Vert to The Anthem, the city’s brand-new, state-of-the-art venue, with an intention to pack the house. We reached out to Atlantic’s promo department to pull unreleased Uzi merch, and then connected with in-demand photographers Bryan Sona and Othello Banaci and stylist Londyn Douglas to shoot the product on some of DC’s most recognizable and influential figures.
The 9-hour shoot took place in-studio and on-location and produced quality digital and 3D GIF photography that was leveraged across social by Trillectro, the photographers, and the models, creating an organic buzz and excitement across the city. This creative approach to guerilla marketing proved successful, with 1.1M total social impressions and a sold-out crowd of 6,000 die-hard fans.